Online Stores that fail to correct product search misspellings, lose customers
While searching for a product in an online shop, customers frequently do not the know exact spelling of a product. Just a single missing character or an extraneous character transposed will produce nil or weak results. Therefore, as a standard Magento Search Module will not find the right product, prompting the shopper to leave your online store believing that you do not have what they are looking for.
Up to 20% of product search queries in online stores have misspellings. All those shoppers do not find what they are looking for. Our extension allows you to solve this problem and increase conversion of customers who are searching for a product up to 15%.
How does this extension work?
Supposedly a customer searches for a laptop, “Dell Inspiron”. They type this search phrase into a search box of the online store. They make just a minor misspelling – “Dell Insperon”. Standard Magento Search will produce nil search results, but our smart extension will suggest to the customer that probably they meant “Dell Inspiron”. If a shopper agrees and clicks this query, they receive a list of search results with a list of “Dell Inspiron” laptops from the database of products of your online shop! The customer finds the product they need and buys it in your store!
At the moment all prominent online stores use similar functions. For example, Amazon does this in the following way.
Spell Correction of search queries in your online store
Fallback search, if search returns empty result
Extension does not require additional software to be installed
Supports any languages
This extension analyzes content of the store and memorizes all existing words and phrases